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4
Live
Active Campaigns:
7
|
Conversions:
17,580
|
Avg ROI:
292%
|
Channels:
8 active
|
AI Actions:
48
Full Dashboard
CAMPAIGN AGENT
◈
Agent Workspace
Live
⬡
Journey Builder
✦
Smart Builder
New
EXECUTION
◎
Approval Queue
3
⊡
Constraint Engine
◷
Channel Scheduler
INTELLIGENCE
▸
Live Dashboard
⊞
Audience Studio
◑
Optimise Queue
5
≋
Attribution Map
GOVERNANCE
⊙
DOA Matrix
⚑
Audit Trail
⊠
Compliance Rules
VERTICALS
₿
PaisaStreet
⟡
Pixabits.AI
+
Add Vertical
Agent is evaluating SOW compliance rules for PaisaStreet · Fintech B2C · Personal Loan Acquisition · Awaiting your approval to proceed to Phase 4
JOURNEY
▶ Fintech Q2 Lead Gen 2025
B2C · Acquisition · PaisaStreet
⚑ 3 Gates Pending
✦ Smart Builder
+ New Campaign
◉
PLAN
Audience · KPIs
DONE
✓
◈
DESIGN
Creative · A/B
APPROVED
?
⊡
SOW
Scope · Budget
IN REVIEW
⊡
◎
TRAIN
Playbooks · NLP
WAITING
⊡
⊠
LIMIT
Caps · Guardrails
WAITING
!
▶
DEPLOY
Launch · Sequence
LAUNCH GATE
◑
TRACK
Live · Reports
SCHEDULED
⟳
OPTIMISE
AI recs · Loops
AUTO
CHANNELS
WhatsApp
SMS
Email
RCS
Voice
Social
Smart mix · 48h dedup window
Agent Reasoning Trace
Phase 3 · SOW Evaluation · 14 steps
✓
Audience segmentation complete
Done
VEDAS 600–850 · Salaried · 28–42y · Mumbai/Delhi/Bengaluru · 142,840 reachable
✓
Creative variants generated
Done
6 WhatsApp HSM templates · 4 subject line variants · 3 SMS batches · Compliance pre-check passed
↻
SOW generation
Active
Evaluating IRDAI disclosure requirements · Checking RBI-mandated opt-out flows · DND registry scrub scheduled
!
Soft limit detected
Needs Review
Projected WhatsApp CPL ₹48 · 22% above Q1 benchmark · Recommending audience refinement before approval
○
Training corpus load
Queued
PaisaStreet product catalogue · Loan eligibility rules · Historical Q1 campaign signals
Projected Reach
1.42L
↑ 18% vs plan
Target CPL
₹39
⚡ Soft limit at ₹48
Campaign Budget
₹5.5L
↑ SOW draft ready
Est. Conversions
3,640
CVR 2.6% projected
VEDAS Audience
600+
142K qualified leads
Constraint Engine
7 hard · 5 soft configured
HARD
WhatsApp daily volume
19K / 50K
HARD
SMS daily volume
14K / 50K
HARD
Daily spend cap
₹27K / ₹50K
SOFT
CPL vs benchmark
₹48 / ₹39
SOFT
Audience score expand
Not triggered
HARD
Outreach window
08:00–21:00 IST
SOFT
CTR anomaly threshold
±25% auto-pause
Intelligence Feed
5 signals · 2 require action
CPL soft limit exceeded by 22%
WhatsApp segment "urban salaried 35–42" showing ₹58 projected CPL. Recommend tightening VEDAS floor to 680 to improve quality ratio.
Confidence: 82% · Signal source: Q1 2024 cohort analysis
Apply
High-performing segment identified
VEDAS 720–820, Bengaluru, 28–34y, tech sector — 3.4× avg conversion rate. Budget reallocation +15% recommended.
Confidence: 91% · Impact: +340 estimated conversions
Queue
Optimal send time model ready
Tuesday/Thursday 11:00–13:00 IST shows 2.1× open rate for this segment. Smart scheduler pre-configured.
Confidence: 88% · Based on 4.2M historical sends
Apply
DND registry sync required
Last TRAI scrub: 18 days ago. Regulatory requirement: refresh before campaign launch. Estimated suppression impact: 4,200 contacts.
Compliance · TRAI DND Regulation 2024
Sync
Projected Campaign Funnel
Based on VEDAS cohort model · 3-channel smart mix
Reached
142,840
Delivered
117,130
Opened
49,190
Clicked
21,060
Converted
3,640
Attribution model: Multi-touch linear
WhatsApp share
54%
SMS share
28%
Email share
18%
Est. ROI
4.2× ROAS
Approval Queue
SOW
Sign-off on Campaign Scope
Fintech Q2 Lead Gen · Budget ₹5.5L · 3 channels · 45-day flight. Agent cannot proceed to training without this approval.
Requested 14 min ago · DOA Level 2
Approve
Review
Reject
TRAIN
Agent Configuration Approval
IndicBERT v2.1 loaded · 6 message variants trained · VEDAS 600+ playbook ready. Confidence score: 87%.
Queued · Unlocks after SOW approval · DOA Level 2
Approve
Review
Reject
OPTIM
Budget Reallocation Rec
Shift ₹82K from SMS to WhatsApp based on VEDAS segment performance signal. Projected +340 conversions.
Confidence 91% · Impact +₹4.1L pipeline · DOA Level 1
Approve
Review
Reject
Agent Confidence
Audience targeting
91%
Message personalisation
87%
CPL projection
72%
Compliance check
68%
Low compliance score: TRAI DND sync pending. Auto-pause active until resolved.
DOA — Active Approvers
L3
Pawan (CEO) · Total budget, verticals
L2
Avinesh Sharma (COO) · SOW, channels
L1
Campaign Manager · A/B, minor realloc
Active Vertical
PaisaStreet
Pixabits
Biople
+ Custom
Market
B2C · Fintech
Scoring
VEDAS 0–1000
Compliance
RBI · IRDAI · TRAI
Currency
INR primary
Language
EN · HI · 8 regional