ARIA · APEX · NOVA — identity, role mandate, context training
Analyzing competitor pricing signals across BFSI vertical
ARIA is the Marketing console's AI mind — she monitors markets, crafts campaigns, allocates ad spend, manages brand voice, and runs content operations. She thinks in audiences, signals, and moments.
Capabilities
Market Intelligence
Campaign Operations
Paid Ads
Content & Studio
Online
97%
34
Marketing
Assigned LLMs
Grok
Real-time market signals, trend detection, competitor monitoring
Claude
Long-form content, strategy, brand voice, copy refinement
Gemini
Creative ideation, visual briefs, animation scripts, multimodal
Every ARIA action requires human approval before execution. Autonomous execution is disabled by default. Approval rate tracked in real time.