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GROK RTPricingSales · CRM

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8m ago

Competitor bulk SMS pricing cut by 18%

Route Mobile launched aggressive pricing — ₹0.11/SMS vs BOS ₹0.13. Risk of churn in SMB segment.

GROK RTRegulationLive · Marketing

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22m ago

TRAI new DLT regulation effective Q2

Mandatory header scrubbing for transactional routes. Affects ~34% of BOS message volume.

GROK RTTechnologyMarketing · Sales

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41m ago

AI chatbot adoption +43% YoY in enterprise

BOS WhatsApp AI agent positioned well — ARIA should push demo outreach to BFSI vertical.

GROK RTTechnologyLive · Marketing

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1h ago

WhatsApp Business API v3 updates live

New catalog message types and payment integration available. Competitive advantage window of ~6 weeks.

GROK RTCompetitorSales

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1.2h ago

Kaleyra won HDFC Bank contract

Confirmed deal at ₹1.8Cr MRR. BOS was shortlisted. Price sensitivity was deciding factor.

GROK RTDemandLive · Marketing

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2h ago

Diwali demand surge forecast +68% YoY

eComm + FMCG vertical will see record messaging volume Oct–Nov. BOS capacity headroom: 34%.

GROK RTTechnologySales · Marketing

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3h ago

Cloud CPaaS market +28% QoQ globally

Gartner report confirms accelerating adoption. Voice AI sub-segment growing 3× faster than SMS.

GROK RTTechnologySales

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4h ago

Voice AI adoption in BFSI reaching tipping point

BFSI spending on voice AI up 2.4× YoY. BOS AGNI product positioning aligns with this trend.