PULSE + Claude · auto-generated 8-hour summary
MRR Delta
+₹4.2L
vs prev shift +₹2.1L
Campaigns Sent
3
2 completed, 1 running
Deals Moved
2
1 closed, 1 escalated
Tenants Flagged
1
Infosys BPO — renewed
This 8-hour shift delivered strong campaign performance led by ARIA, with the Nykaa RCS campaign achieving a 11.4% CTR — three times above benchmark — and HDFC Renewal SMS completing at 98% delivery. APEX closed the Paytm Payments deal worth ₹4.8Cr MRR. Key concern: WA Campaign #112 hit a 58% delivery rate due to a DLT filter spike. ARIA flagged this and triggered a GATE action — approved in under 4 minutes. Delivery has since stabilised. NOVA identified Reliance Retail as churn risk (₹32L MRR) and a retention email was dispatched. Infosys BPO was escalated to VP Sales after 14 days of stall.
Nykaa RCS CTR 11.4%
3× above benchmark — ARIA scaled audience by 12K
HDFC Renewal SMS 98% delivery
5,200 sends completed, 3.1% CTR above target
APEX closed Paytm Payments deal
₹4.8Cr MRR secured — moved to Closure stage
WA Campaign #112 paused
ARIA triggered after delivery rate hit 58%
Reliance Retail retention email sent
NOVA flagged churn risk — GATE approved in 4min
Infosys BPO escalated to VP Sales
APEX escalated after 14-day stall — GATE approved
Pepperfry credit top-up pending
GATE item waiting — credit at 8%, ~3h runway
BookMyShow RCS paused
Resumed pending DLT recheck — 5K sends queued
Counter-campaign brief not deployed
ARIA GATE item pending for 34min — needs human approval