Customer health · RFM segments · VEDAS query · churn & LTV intelligence
| Customer | Channel | RFM | LTV | Health | Churn Risk | NPS | Last Touch | AI Action | Act |
|---|---|---|---|---|---|---|---|---|---|
Priya Sharma Mumbai · +91 98765 11001 | Champion | ₹12,400 | 94 | Low | 92 | Today | Send referral ask | ||
Rahul Verma Delhi · +91 98765 11002 | Loyal | ₹6,800 | 82 | Low | 78 | 2d ago | Upsell bundle offer | ||
Anjali Kapoor Bengaluru · +91 98765 11003 | At-Risk | ₹3,200 | 42 | High | 34 | 8d ago | Retain — WA campaign | ||
Arjun Menon Pune · +91 98765 11006 | SMS | Promising | ₹2,100 | 65 | Medium | 56 | 4d ago | Nurture sequence | |
Sunita Iyer Chennai · +91 98765 11004 | Lost | ₹800 | 14 | Churned | 12 | 45d ago | Win-back SMS | ||
Vikram Joshi Mumbai · +91 98765 11005 | New | ₹400 | 58 | Medium | 68 | 1d ago | Fast onboard flow | ||
Deepa Nair Bengaluru · +91 98765 11007 | Champion | ₹9,600 | 91 | Low | 88 | Today | Loyalty reward offer | ||
Karan Singh Delhi · +91 98765 11008 | SMS | At-Risk | ₹1,900 | 38 | High | 28 | 14d ago | Urgent retain call |