Cross-channel attribution, funnel analysis, and ROI reporting
| ID | Channel | Spend | Revenue | ROAS | Conv. | CPA | CTR | Trend | |
|---|---|---|---|---|---|---|---|---|---|
| CH01 | Google Ads | ₹42,500 | ₹186,200 | 4.4x | 1,240 | ₹34.27 | 4.0% | Up | |
| CH02 | ₹8,200 | ₹124,800 | 15.2x | 2,860 | ₹2.87 | 25.0% | Up | ||
| CH03 | ₹28,400 | ₹98,600 | 3.5x | 520 | ₹54.62 | 2.5% | Stable | ||
| CH04 | Organic Search | ₹12,000 | ₹156,400 | 13.0x | 3,420 | ₹3.51 | 3.6% | Up | |
| CH05 | X (Twitter) | ₹6,800 | ₹18,200 | 2.7x | 310 | ₹21.94 | 2.3% | Down | |
| CH06 | Content | ₹15,600 | ₹89,400 | 5.7x | 1,680 | ₹9.29 | 23.3% | Up | |
| CH07 | Referral | ₹4,200 | ₹62,800 | 15.0x | 890 | ₹4.72 | N/A | Stable | |
| CH08 | Direct | ₹0 | ₹204,600 | N/A | 4,200 | ₹0 | N/A | Up | |
| CH09 | Social (Organic) | ₹3,400 | ₹28,900 | 8.5x | 620 | ₹5.48 | 3.6% | Up | |
| CH10 | Webinars | ₹9,800 | ₹45,200 | 4.6x | 380 | ₹25.79 | 15.0% | Stable |