Full financial and non-financial assessment — trends, forecasts, gaps, action plan, approvals, and execution tracking.
| Metric | Q1 | Q2 | Q3 | Q4 Forecast | Status |
|---|---|---|---|---|---|
| Campaign ROI | 280% | 310% | 342% | Est. 390% | on-track |
| Cost per Lead | ₹420 | ₹385 | ₹360 | Est. ₹330 | on-track |
| Customer LTV | ₹8,200 | ₹9,100 | ₹9,800 | Est. ₹11,200 | on-track |
| Ad Spend Efficiency | 3.8x | 4.1x | 4.6x | Est. 5.0x | on-track |
| Channel Revenue Mix | WA 38% | WA 41% | WA 44% | Est. WA 46% | on-track |
| Budget Utilisation | 82% | 88% | 91% | Est. 94% | at-risk |