Action Plan

Weekly targets, action items, and gap closure tracking

ARIAClaude+GeminiHuman Watch: ON

Week of Mar 25 — Apr 1 Targets

Metric	Target	Actual
New Campaigns Launched	3	2
Blog Posts Published	2	2
LinkedIn Posts	4	4
Marketing Qualified Leads	20	18
Email Open Rate (avg)	35%	38%
Ad Spend Efficiency	3.5x ROI	4.8x ROI

Action Items(1/8 done)

Launch RCS pilot deck for Airtel partnershipPM PriyaP1Apr 3

Refresh HDFC CC EMI email sequence (CTR -18%)Studio (Claude)P1Mar 30

Fix /case-studies 404 — redirect to /resourcesDev + SEOP1Mar 29

Publish BFSI AI compliance thought leadership blogContent RohitP2Apr 4

Schedule 2x LinkedIn posts (Tue + Thu)Social MediaP2Apr 4

Complete WA chatbot NLP training — 2 new intentsTech + CXP2Apr 7

Submit Q2 budget plan to CFOMarketing HeadP2Apr 10

Kaleyra competitive pricing briefProduct + SalesP1Apr 2

Gap Closure Tracker

Area	Gap	Action	Timeline
Brand Awareness	-30% vs target	Quarterly paid + organic push	Q2 FY26
RCS Revenue	5% vs 20% target	Airtel RCS pilot + 10 tenant enablements	Q2–Q3 FY26
Content Velocity	8 weeks vs 2 week cycle	AI Studio (Claude) pipeline	Apr 2026