Multi-touch attribution models for revenue and conversion analysis
| ID | Channel | First Touch | Last Touch | Linear | Time-Decay | Touchpoints | Trend | |
|---|---|---|---|---|---|---|---|---|
| AT01 | Google Ads (Paid Search) | ₹82,400 | ₹64,200 | ₹72,800 | ₹68,500 | 3,420 | Up | |
| AT02 | Organic Search | ₹124,600 | ₹98,200 | ₹108,400 | ₹102,800 | 8,640 | Up | |
| AT03 | Email Marketing | ₹42,200 | ₹86,400 | ₹68,300 | ₹78,200 | 5,200 | Up | |
| AT04 | LinkedIn Ads | ₹68,200 | ₹34,800 | ₹52,400 | ₹42,600 | 1,860 | Stable | |
| AT05 | Direct Traffic | ₹28,400 | ₹142,600 | ₹98,200 | ₹124,800 | 12,400 | Up | |
| AT06 | Content Marketing | ₹96,800 | ₹48,200 | ₹72,400 | ₹58,600 | 4,800 | Up | |
| AT07 | Social Media (Organic) | ₹38,400 | ₹12,800 | ₹24,600 | ₹18,200 | 2,400 | Stable | |
| AT08 | Referral Program | ₹52,800 | ₹62,400 | ₹56,200 | ₹58,400 | 1,680 | Up | |
| AT09 | Webinars & Events | ₹34,200 | ₹28,600 | ₹32,400 | ₹30,800 | 1,200 | Stable | |
| AT10 | X (Twitter) Ads | ₹18,200 | ₹8,400 | ₹12,800 | ₹10,200 | 860 | Down |