Competitor pricing, strategy, elasticity — AI-monitored
| Product | BOS | Twilio | Sinch | Gupshup | Verdict |
|---|---|---|---|---|---|
| WhatsApp API (per message) | ₹0.004 | ₹0.0065 | ₹0.005 | ₹0.003 | Competitive |
| SMS (per message, India) | ₹0.0018 | ₹0.0052 | ₹0.0031 | ₹0.0022 | Strong |
| Voice API (per min) | ₹0.015 | ₹0.022 | ₹0.018 | N/A | Competitive |
| RCS (per message) | ₹0.006 | ₹0.009 | ₹0.007 | ₹0.005 | Competitive |
| Platform SaaS (per seat/mo) | ₹49 | ₹150+ | $N/A | ₹80 | Strong |
| AI Campaign Designer | ₹99/mo | N/A | N/A | N/A | Unique |