Segments, behavior, journey mapping — AI-powered customer understanding
| Segment | Size | LTV | Churn | NPS | Top Pain | Best Channel |
|---|---|---|---|---|---|---|
| Enterprise Tech Buyers | 12% | ₹48K | 4% | 72 | Integration complexity | LinkedIn + Direct |
| SMB Growth Companies | 34% | ₹8.4K | 11% | 61 | Cost & setup time | WhatsApp + Email |
| CPaaS Resellers | 8% | ₹92K | 3% | 81 | Margin & white-label | Direct Sales |
| Digital-First Startups | 22% | ₹6.2K | 18% | 54 | Scalability | Self-serve + API |
| Government & BFSI | 9% | ₹120K | 2% | 68 | Compliance & SLA | RFP + Direct |
| Marketing Agencies | 15% | ₹14K | 9% | 65 | Multi-client mgmt | Email + Demo |