Cross-campaign performance, attribution modeling, and conversion analysis
| Campaign | Product | Status | Reach | Leads | Conversions | Spend | ROAS | ROI | Actions |
|---|---|---|---|---|---|---|---|---|---|
Credit Card WA Blast C001 | Credit Card | Active | 820K | 14,200 | 9,840 | ₹4.2L | 6.2x | 520% | |
CC EMI Email C002 | Credit Card | Active | 440K | 8,600 | 5,120 | ₹1.8L | 5.4x | 440% | |
Personal Loan Google C003 | Personal Loan | Active | 680K | 11,400 | 7,200 | ₹5.1L | 4.8x | 380% | |
Insurance LinkedIn C004 | Insurance | Paused | 210K | 3,800 | 1,940 | ₹2.9L | 3.1x | 210% | |
CC Loan RCS C005 | Credit Card | Active | 390K | 7,200 | 4,600 | ₹2.2L | 5.8x | 480% | |
WA Retention C006 | Retention | Active | 560K | 9,800 | 8,100 | ₹1.4L | 6x | 500% | |
SMS Recharge C007 | Recharge | Completed | 1.1M | 18,200 | 14,300 | ₹3.6L | 4.2x | 320% | |
YouTube Brand C008 | Brand | Active | 320K | 4,100 | 2,200 | ₹4.8L | 2.8x | 180% | |
Meta Retargeting C009 | Credit Card | Active | 290K | 6,400 | 4,800 | ₹2.6L | 5.1x | 410% | |
AI Personalized C010 | Personal Loan | Draft | — | 0 | 0 | ₹0 | — | — |